Despite market turbulence, the industry continues to grow
The market is under pressure – and this is exactly when it becomes clear who stays the course and who steps aside.
In a new CTT Digest interview, Anna Shorina, Director of CTT Expo and MINING CTT, explains why in an era of longer decision-making cycles it is not loud promises that win, but analytics, service, and trust – and why the largest industry platform continues to grow, set new records, and expand.
The interview explores:
the real value of industry exhibitions,
what motivates visitors to attend key events,
how manufacturers build an infrastructure of trust,
and how market turbulence has impacted the exhibition landscape.